3 Reasons Why Blogging Matters For SEO

Trying to understand how SEO works can be a little tricky.

Especially, when one is new to the game.

To make matters worse, Google keeps on dropping new algorithms and policies from time to time. The moment you think you have got it all figured out, boom! There’s a new update that messes up all your calculations.

If you have been blogging right from the very beginning, it is likely that someone must have told you it helps in SEO.

One can have a thousand different reasons to blog, but at the very base it’s all about three things:

  • Building trust and credibility
  • Positioning yourself as a market expert
  • Share company news to keep customers and prospects updated

While one struggles to rank high across search engines, blogging helps improve the chances of being seen early than your competitors, plus other benefits.

In this post, we are going to unravel more on why blogging is good for SEO.

It’s All About The Fresh Stuff

Information on the web is a lot like vegetables. Everyone likes it fresh.

The moment information on your site goes outdated, you appear non-dependable.

Now, it makes no sense to change your content on the Home page or Services every time.

However, all your new doings, offers, policies, and other info on products and services when put on a blog, keep your data fresh to attract more traffic for engagement.


Website ROI

According to a study by HubSpot, a consistent blogging plan is 13 times more efficient to offer positive ROI for your website.

That’s the magic of an inbound marketing strategy that works every time. With blogs, you are always a step ahead to generate qualified leads.

Statistics show how content marketers who blog regularly stand a chance to win leads by as great as 126 percent compared to others who don’t blog at all.


External Links Still Matter

For search engine giants like Google to consider your website as trustworthy, it is significant the other sites (preferably with high authority) link back to yours.

Well, it’s not like you can’t get external links without blogging, but without blogging, it’s a tad difficult.

So, if you have written a resourceful blog on finding the best gift for Valentine’s day, it’s quite obvious that more websites will tend to link back to your site.


Wrap Up

Now that you know what good blogging can do for your SEO, you will need an expert email marketing company in Boston for functional SEO and email marketing strategies for your business.