POSTED ON: MARCH 20th, 2018
By Todd Larson
Because: If you blog, you’re known. If you SEO, you’re found.
By writing quality content on your blog on a regular basis, you show you’re in the know. You put yourself at the forefront of your profession by being visible as a thought leader in it. You educate clients and visitors on the latest trends and topics in your market. You show them that you understand their pain points and have just the services or products to meet their needs. In short: you provide value to your clients.
Furthermore, if you provide relevant, value-rich content that responds to your readers’ concerns, shows your expertise in your field, and positions you as a leader in it, they will share your content with others. And this gives you a better chance of converting visitors into clients…provided you use words that convert, and make them find you.
This is where search-engine optimization (SEO) comes into play. SEO involves permeating your blog posts with keywords that are search terms your target clients tend to use when searching for your type of business. Strategic use of these keywords in your posts ranks you higher on the landing pages of search engines such as Google, Bing, Yahoo! Search, Ask.com, and AOL.com (the top 5). Therefore, potential clients can find you more easily, thus trust you more as a leader in your field, because you’re leading the pack on the page.
Each of these search engines has an algorithm that seeks out keywords for listing links to websites whenever users type those words into the blank text bar on the search engine’s landing page. And the rank of your website on the search engine depends on many things: (1) your content’s value to the client; (2) the quality of your writing, in concise, professional, informative prose; (3) the keywords and key phrases you embed into your content; (4) its presence on social media (LinkedIn, Twitter, Facebook, etc.); (5) the number of backlinks your blog or site receives from “trusted” websites; (6) how often you write and publish content.
Yes, you must publish relevant, useful, keyword-laden content often to sustain your high SEO ranking, drive traffic to your blog and website, and show you’re abreast of the latest in your field so you can offer the latest solutions. If users visit your blog and see that your last post is dated 2015, they may assume your business has gone south, and they’ll search for someone else—and find it, because your search-engine ranking will have gone down with your visits.
Boston SEO Marketing Service can help you keep up your search-standing by pinpointing those keywords and key phrases necessary to rank you high on all major search engines. We can also expand your presence to online business directories such as Bing Places for Business, Foursquare, Google My Business, Superpages, Yahoo! Aabaco Small Business, Yellowbook, and Yelp. That way, you can generate online reviews of your business and place testimonials on your site, thus further expand your credibility and visibility…hence your search-engine ranking!